Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau Course

Preface

• Three Core Takeaways
• What You’ll Learn in This Book
• Who This Course Is For
• Assumptions
• Why Tableau?
• Installing Tableau Desktop
• How to Use This Text
• Supporting Materials
• Contents of This Course

Acknowledgment

About the Author

Welcome to Visual Analytics

• A Visual Revolution
• The Evolution from Data Visualization to Visual Data Storytelling
• A Brief Look at the State of the Industry
• From Visual to Story: Bridging the Gap
• Summary

The Power of Visual Analytics

• The Science of Storytelling
• The Power of Stories
• Summary

Getting Started with Tableau

• Using Tableau
• Why Tableau?
• The Tableau Product Portfolio
• Getting Started
• Installing Tableau Desktop
• Connecting to Data
• Adding and Replacing Data Sources
• Basic Data Prep with Data Interpreter
• Navigating the Tableau Interface
• Understanding Dimensions and Measures
• Summary

Keeping Visual Analytics in Context

• Context in Action
• Exploratory Versus Explanatory Analysis
• Structuring Visual Analytic Stories
• Audience Analysis for Storytelling
• Summary

Fundamental Data Visualizations

• The Bar Chart
• The Line Chart
• Pie and Doughnut Charts
• The Scatter Plot
• The Packed Bubble Chart
• The Tree Map
• The Heat Map
• Summary

Fundamental Maps

• Types of Maps
• Summary

Design Tips for Curating Visual Analytics

• Visual Design Building Blocks
• Color
• Color Effects
• Pre-attentive Colors
• Important Color Considerations
• The Truth About Red and Green
• Lines
• Formatting, Shading, and Banding
• Shapes
• Summary

Structuring Analytics for Storytelling: Prep, Dashboards, and Stories

• Basic Data Prep in Tableau: Data Interpreter
• Storyboarding Your Visual Analytics
• Summary

Beyond Fundamentals: Advanced Visualizations

• Timelines
• Bar-in-Bar Charts
• Likert-Scale Visualizations
• Lollipop Charts
• Word Clouds
• Summary

Closing Thoughts

• Five Steps to Visual Data Storytelling
• The Important Role of Feedback
• Ongoing Learning

Appendix A. Tableau Services

• eLearning
• Instructor-Led Training
• Tableau Help
• Tableau Community
• Tableau Knowledge Base