ITM4210 - Principles of eBusiness

• Introduction to Web Commerce
• Impetus for Web Commerce
• Electronic Commerce Defined
• Applying E-Commerce Concepts to Focus Companies
• Types of Electronic Commerce
• Microcommerce and Macrocommerce
• Benefits of Electronic Commerce
• Drawbacks of Electronic Commerce
• E-Commerce Solutions
• Web Storefront Hardware and Software
• Ingredients of a Web Storefront
• The Virtual Enterprise
• Site Implementation
• E-Commerce Guidelines
• Introduction to Internet Legal Issues
• Electronic Publishing
• Intellectual Property Issues
• Areas of Liability
• Copyright, Trademark and Patent Issues
• Privacy and Confidentiality
• Jurisdiction and Electronic Publishing
• Internet Taxation
• International Tax and the Internet
• Customs and E-Commerce
• Tariffs and E-Commerce
• Protecting a Brand
• Ethical Business Practices
• Optional Lab

2 LiveLab in this lesson — see the labs panel →

• Marketing Overview
• Web Marketing Benefits
• Examples of Successful Web Marketing
• Marketing Goals
• Web Marketing Strategies
• Growth Drivers and Barriers in E-Commerce
• Selecting and Positioning Your Product
• Identifying Your Target Market
• Online Promotion Overview
• E-Commerce Promotion Considerations
• E-Commerce Site Categories
• Banner Ads
• Advertising Representatives
• Banner Ad Positioning
• Banner Ad Exchange Networks
• Referrer Programs
• Blogs and Blogads
• Pop-Up and Related Ads
• Search Engine Placement
• <Meta> Tags and Search Engines
• E-Mail and Marketing
• Ad Performance Evaluation
• Offline Product Promotion
• Ad Campaign Implementation
• Optional Lab

2 LiveLab in this lesson — see the labs panel →

• Overview of Usability Issues
• Usability Testing
• Designing the Site Hierarchy
• Page Layout Design Guidelines
• Browser Compatibility Issues
• Managing the Customer
• Customer Relationship Management
• Customer Service Concepts
• Customer Service Tools and Methodology
• E-Service Action Plan
• Integrating CRM and Customer Service
• Optional Lab

3 LiveLab in this lesson — see the labs panel →

• B2B E-Business Overview
• E-Commerce Fundamentals
• Business Concepts
• Internet Marketplaces
• Tools and Technologies
• Electronic Data Interchange (EDI)
• Open Buying on the Internet (OBI)
• Open Trading Protocol (OTP)
• Web Services
• Payment Processing in E-Commerce
• Choosing Payment-Processing Methods
• Credit Card Processing
• Managing Transactions
• Implementing PayPal
• Online Check Processing
• Preventing Fraud
• Optional Lab

4 LiveLab in this lesson — see the labs panel →

• Overview of Transaction Security
• Purposes of Security
• Encryption and Decryption
• Public Key Infrastructure (PKI)
• X.509 Standard
• Certificate Revocation
• VeriSign
• Using Certificates
• Obtaining Certificates
• Installing Certificates
• Implementing Microsoft Certificate Services
• Secure Electronic Transactions (SET)
• Securing Sensitive Data
• Identifying Attack Types
• Protecting Against Attacks
• E-Commerce Forensic Techniques
• Optional Lab

2 LiveLab in this lesson — see the labs panel →