uCertify

Storytelling

(DA-STORY.AE1)
Lessons
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Skills You’ll Get

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1

Introduction

  • Bad graphs are everywhere
  • We aren’t naturally good at storytelling with data
  • Who this course is written for
  • How I learned to tell stories with data
  • How you’ll learn to tell stories with data: 6 lessons
  • Illustrative examples span many industries
  • Lessons are not tool specific
  • How this course is organized
2

The Importance Of Context

  • Exploratory vs. explanatory analysis
  • Who, what, and how
  • Who
  • What
  • How
  • Who, what, and how: illustrated by example
  • Consulting for context: questions to ask
  • The 3-minute story & Big Idea
  • Storyboarding
  • In closing
3

Choosing An Effective Visual

  • Simple text
  • Tables
  • Graphs
  • Points
  • Lines
  • Bars
  • Area
  • Other types of graphs
  • To be avoided
  • In closing
4

Clutter Is Your Enemy!

  • Cognitive load
  • Clutter
  • Gestalt principles of visual perception
  • Lack of visual order
  • Non-strategic use of contrast
  • Decluttering: step-by-step
  • In closing
5

Focus Your Audience’s Attention

  • You see with your brain
  • A brief lesson on memory
  • Preattentive attributes signal where to look
  • Size
  • Color
  • Position on page
  • In closing
6

Think Like A Designer

  • Affordances
  • Accessibility
  • Aesthetics
  • Acceptance
  • In closing
7

Dissecting Model Visuals

  • Model visual #1: line graph
  • Model visual #2: annotated line graph with forecast
  • Model visual #3: 100% stacked bars
  • Model visual #4: leveraging positive and negative stacked bars
  • Model visual #5: horizontal stacked bars
  • In closing
8

Lessons In Storytelling

  • The magic of story
  • Constructing the story
  • The narrative structure
  • The power of repetition
  • Tactics to help ensure that your story is clear
  • In closing
9

Pulling It All Together

  • Lesson 1: understand the context
  • Lesson 2: choose an appropriate display
  • Lesson 3: eliminate clutter
  • Lesson 4: draw attention where you want your audience to focus
  • Lesson 5: think like a designer
  • Lesson 6: tell a story
  • In closing
10

Case Studies

  • CASE STUDY 1: Color considerations with a dark background
  • CASE STUDY 2: Leveraging animation in the visuals you present
  • CASE STUDY 3: Logic in order
  • CASE STUDY 4: Strategies for avoiding the spaghetti graph
  • CASE STUDY 5: Alternatives to pies
  • In closing
11

Final Thoughts

  • Where to go from here
  • Building storytelling with data competency in your team or organization
  • Recap: a quick look at all we’ve learned
  • In closing

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